We have been working with the same manufacturer from day one. They have helped us to build and grow this business, and over the years, have become friends as well as colleagues. They have a strong sense of social and economic obligation and we are very proud to partner with them. We pay fair prices to our suppliers, and in turn set the best prices for you that we can.

Our cotton knit products are all knitted in 100% Oeko-tex standard 100 Certified cotton using azo-free dyes and our Merino wool is carefully sourced following best practise, from non-muleised sheep. Our kids range of toys is filled with market-leading biodegradable polyester. Our feather fillers are sourced from the UK and the feathers are never plucked from live birds.
The very nature of knit and weave means we generate very little waste material. The entire range of nursery toys & accessories is UKCA & CE tested. Our marketing materials and packaging are recyclable or biodegradable. We import our goods by sea.

This company is built on the core value of kindness. 
We look after our suppliers and our customers, and have built lots of lovely working relationships - and friendships - with all of our stockists, and many of our retail customers too! We work hard to deliver good design, great quality products and keep our prices as fair and as affordable as possible - though we are acutely aware this is extremely subjective. We donate 5% of our annual profits to Choose Love, a charity that helps refugees and displaced people in their greatest time of need.

We work hard to improve the company every day, whether this be reviewing the provenance of our materials, upgrading their eco-credentials, improving products and their packaging or simply carefully considering the messages we are sharing on social media. Our commitment to our customers is to deliver good design, quality products and at a fair price. This has not changed since day one.