We donate 5% of our annual profits to Choose Love, a charity which helps refugees and displaced people in their greatest time of need.

Choose Love go where the need is greatest, find the local organisations doing the most effective work, and give them what they need to help people - whether that’s funding, material aid or volunteers.

Our sustainability journey is on-going and we are constantly striving to improve our practices. Cotton is biodegradable and the knitting process produces minimal waste since we are knitting to size and not cutting from cloth. Our wool is ethically sourced. We do not over-order and rarely have to put product lines into ‘sale’. Our polyester is recycled, our packaging is all recyclable or biodegradable and we import our products by sea. But there is more work to be done and there are always improvements to be made!

This business is built upon the core value of kindness and this underpins every decision we make; how we operate, how we work with our suppliers and how we treat our customers.

We are nothing without the people who make our products, and those who chose to buy them.

We have been working with the same manufacturer, from day one, so for almost 10 years! We have built a great relationship through trust, mutual respect and friendship. They have helped and enabled us to grow the business at our own pace.

They have a strong sense of social and economic obligation and we are very proud to partner with them.