Our toys are knitted from 100% cotton and filled with our biodegradable stuffing. In landfill conditions, they break down within a year — leaving nothing behind but soil ready for new growth.

Here’s how it works:
Our biodegradable filling is made from recycled bottles. A clever tweak to the polymer chain makes it brittle under landfill conditions, meaning it breaks down like a natural material instead of lingering like plastic.

Performance isn’t affected: the toys are still safe for little mouths and machine-washable. The bio-degradation only kicks in under landfill conditions. Pretty cool, right?

We LOVE bringing colour and joy into people’s worlds, but we love even more that our toys won’t leave a mark on the planet forever.